Case studies
Walid Hasan has contributed to more than 200 website projects across WordPress, Shopify, and Wix. The sites below are live, linked, and built by the team.
Inoviqa is now focused on Local SEO for specialized home service businesses. This page keeps established website work and active SEO campaigns clearly separated, so neither is mistaken for the other.
Every site below is live and linked, so the work can be checked directly. No rankings, traffic, lead, or revenue figures are attached to a build credit.
Client websites
10 business websites and 2 ecommerce stores, across logistics, home services, technology, hospitality, recruiting, and retail. Each card links to the live site.
Live sites change over time. Each link shows the site as it stands today, which may include work carried out after the original build.
Two different things
Both are real work, but they prove different things. Mixing them is how portfolios end up implying results that were never measured.
Design, development, analytics setup, and on-page SEO groundwork, delivered as a build. The proof is the live site itself, which is why every project above is linked rather than screenshotted.
A build credit is not a ranking claim. Where Inoviqa did not run and measure a campaign, no performance figure is attached.
2 campaigns are running now. They stay described as in progress until the baseline, comparison period, data source, and limitations are all documented, which is what turns a campaign into a case study worth reading.
An in-progress campaign is never promoted to a completed case study early, and clients are named only with permission.
The standard
When the first campaign has enough documented history, this is the structure it will be published in. Nothing shorter counts as proof.
Verified evidence
Every figure is traced to Search Console, Analytics, Google Business Profile, call tracking, or form tracking, and is always published with its period and source.
Maps visibility is never uniform across an entire city, and we do not imply otherwise.
All leads and qualified leads are always reported as separate figures.
AI answers change with the query, location, and platform, so findings are always published with the queries checked, the date, and the tools used — never as a position.
A documented AI search result
Silkwaters Windows & Eaves Cleaning is recommended by name in Gemini for Forest Hill eavestrough queries, with their review count and the services they cover in that area cited in the answer.
Six months of work on their website and Google Business Profile produced that result. Google controls what its systems recommend, so this is a documented outcome of past work — not a placement anyone can promise for another business.
Publishing standards
Inoviqa does not use AI-generated screenshots, invented client names, or fictional performance numbers as proof. Eight rules keep this page honest:
Case study questions
Not all of them. These are website projects, and they are labeled as build work. A website project is never presented as an SEO success unless Inoviqa also provided and measured the SEO work.
A figure is only published once its baseline, comparison period, data source, and limitations are documented. Attaching numbers to a website build would imply a measured SEO outcome that was not measured.
Walid has contributed to more than 200 website projects across WordPress, Shopify, and Wix. Only selected projects with accurate contribution details appear publicly.
Some clients prefer confidentiality. Anonymized work still uses real information and never invents results.
No. AI may support decorative visuals or clearly labeled examples, but it is never used to fabricate client evidence.
Yes, with appropriate permission. Active work is labeled as a campaign in progress until results are sufficiently documented.
Yes. Silkwaters Windows & Eaves Cleaning, a Toronto eavestrough and gutter company, is recommended by name in Gemini for Forest Hill queries, with their review count and service detail cited in the answer. That followed six months of deliberate work on the website and Google Business Profile. It is a documented outcome of past work, not a promise of a similar result for another business.
The starting position, campaign duration, strategy, implementation, verified results, data source, context, and limitations.
No. Every market, website, business, and campaign is different.
Yes. We can discuss relevant public work and explain what can be shared.
Book a short strategy call to talk through your services, service areas, current visibility, and the most practical next step. No pressure and no guaranteed-ranking pitch.
